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Over two decades of experience producing and directing creative content across multiple platforms. My range is eclectic, from political to satirical, glossy to grassroots, but always invoking and functional. I am scrappy, empathetic, resourceful, can pivot on a whim, and unfazed by challenges.

Work Experience 
Skills

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  • Digital Content Creator

  • Scrappy Producer  

  • Content Strategy

  • Creative/Art Direction

  • Adobe Creative Suite

  • Video Editing

  • Motion Graphics  

  • Camera Operator 

  • Sound Design

  • Photography

  • Graphic Design

  • Script/Copy

  • Social Media

  • Fluent in Production Workflow

  • Directing & Producing

  • Paid & Earned Media

  • Web Design

  • Strong Verbal Skills  

  • Integrity & Empathy

  • Immediacy

  • ​

Education 

School of the Art Institute of Chicago

BFA: Film,Video,Newmedia - 2009

Awards

2012 - ADDY 2 gold, 1 silver

Community 

BOND Federal Community Credit Union - Board Member

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HOPE Atlanta - Produced documentary that raised $460k for unhoused people in Atlanta

 

Chicago Public Schools (volunteer) - Designed and taught a curriculum of video production to underserved highschool children

Music Videos

Gone is Gone - “Echolocation” + “Phantom Limb” 

Mastodon - “Show Yourself”

Black Lips - “Crystal Nights” + “Nightmare Field”

The Coathangers - “Follow Me” + “Nosebleed weekend”

Gringo Star - “Shadows”

Tedo Stone - “By My Side”

Film

Mastodon Documentary (2022)

 

A Crosstown Classic Story (2009) World Premiere at Gene Siskel Theater - Chicago

Break Something

Senior Video Director 

March 2022- December 2022

Atlanta/Washington, DC 

 

• Oversaw creative development and production of paid media ads for multiple high-profile US House and Senate races to deliver more than 300 ads during the 2022 midterms.

• Managed a team of six and successfully implemented a remote video production SOP, resulting in a 100% increase in team productivity and output, with continued utilization post-departure.

• Collaborated with agency partners to effectively realize their creative visions within set timelines and budgets.

Hooligans Agency

Producer/Editor

June 2022- Current

Atlanta/Washington, DC 

 

• Crafted, produced, and edited unconventional political ads for candidates and super PACs, tailored to resonate with multi-generational voters.

•Created a 30-second satirical ad for Tim Ryan's Senate campaign that generated national media attention.

• Demonstrated proactive initiative and versatility by taking on additional responsibilities, providing voice-over support for multiple ads throughout the cycle, and implementing cost-saving measures.

Community Conversations

Content Director 

Sept 2021- March 2022

Atlanta/Washington, DC 

 

Oversaw the video content development and strategy for community-based live stream series that focused on bridging America’s growing civic divide.

Z/Axis Strategies

Creative Director 

May 2021- March 2022

Atlanta/Washington, DC 

 

• Established and propelled the growth of the political ad sector within an ad agency, driving the development of a strategic vision and framework for the department.

• Skillfully managed a diverse creative team, optimizing productivity, fostering seamless collaboration, and ensuring timely delivery of high-quality work.

• Produced over 50 video-based campaigns for Congressional candidates and NYC Union leadership elections, skillfully balancing long-term creative endeavors with rapid-response content.

New South Super PAC

Producer + Editor

Dec 2020- Jan 2021

Atlanta, GA

 

Produced and edited several ad spots for the GA 2021 Senate runoff election.

Lockwood Strategy Labs/ACRONYM

Political Content Producer 

Dec 2019- July 2021

Atlanta/Washington, DC 

 

• Contributed to a cutting-edge digital media team by writing, producing, and editing over 500 strategic persuadable videos for key voter turnout audiences during the 2020 cycle.

• Developed compelling organic videos for Acronym's social platforms, driving significant visibility, and secured a $50k donation from a single video.

• Recognized for outstanding performance and unwavering commitment through promotion to Senior Producer, exclusively entrusted with overseeing projects beyond the 2020 cycle.

• Produced a series of successful ads for super PAC "Ron be Gone," generating statewide attention through earned media, which boosted donations for the organization.

Newmerica Media

Creative Director + Owner  

March 2010 - Dec 2019

Atlanta, GA

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 Managed day-to-day business operations for video production, including proposals, scripts, budgets, contracts, hiring, scheduling, and sales. Oversaw the entire creative process from concept to completion. Directed and interviewed multiple high-profile artists for publications, brands, and record labels.  Clients ranged from Adult Swim, Warner Music, Turner, VICE, Live Nation, House of Blues, Razorfish, and Impractical Jokers. 

 

​Notable Benchmarks and Achievements:

  • Maintained influential business relationships with Orange Amplifiers, creating several viral brand content over the span of six years. 

  • Produced a wide range of original video content programming for Pabst Blue Ribbon and advised on their flagship music festivals and field marketing campaigns.

  • Consulted and produced viral music festival coverage and content for Billboard Magazine.

  • Helped launch Pitchfork TV producing original live music and interview programming.

  • My work garnered over 100 million views on multiple platforms.

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